Posts Tagged business

Attracting new brand advertisers to your site

We’re con­stantly focused on bring­ing new adver­tis­ers and more adver­tis­ing spend to AdSense sites. One way to do so is to make it eas­ier for brand adver­tis­ers to reach their goals on AdSense sites

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Attract­ing new brand adver­tis­ers to your site

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Better site traffic data and new name for Google Ad Planner

Already, tens of thou­sands of AdSense pub­lish­ers have used Google Ad Plan­ner to share infor­ma­tion about their web­site with adver­tis­ers. We are con­tin­u­ing to invest in the prod­uct in order to pro­vide the deep­est, most accu­rate data pos­si­ble. To that end, we have improved how we cal­cu­late site traf­fic by over 10%, upgraded the way we pub­lish opt-in Google Ana­lyt­ics data from pub­lish­ers, and renamed the prod­uct to Dou­bleClick Ad Planner. 

Orig­i­nal post: 
Bet­ter site traf­fic data and new name for Google Ad Planner

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Introducing the new DoubleClick for Publishers

You may have read pre­vi­ous posts on this blog about Google’s ad serv­ing plat­forms for pub­lish­ers, such as Google Ad Man­ager. Pub­lisher ad serv­ing helps web­site own­ers bet­ter man­age and deliver ad cam­paigns that they’ve sold directly to adver­tis­ers. Ad serv­ing plat­forms are also used to bet­ter man­age how unsold ads are allo­cated to third par­ties, such as the Dou­bleClick Ad Exchange, AdSense and other ad networks. 

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Intro­duc­ing the new Dou­bleClick for Publishers

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Introducing the new DoubleClick for Publishers

You may have read pre­vi­ous posts on this blog about Google’s ad serv­ing plat­forms for pub­lish­ers, such as Google Ad Man­ager. Pub­lisher ad serv­ing helps web­site own­ers bet­ter man­age and deliver ad cam­paigns that they’ve sold directly to advertisers

Orig­i­nal post: 
Intro­duc­ing the new Dou­bleClick for Publishers

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Site maintenance on Saturday, February 20

This Sat­ur­day, our engi­neers will be per­form­ing rou­tine site main­te­nance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Man­ager accounts dur­ing this time, but we’ll con­tinue serv­ing ads to your pages and track­ing your clicks, impres­sions, and earn­ings as usual. In addi­tion, your ad tar­get­ing won’t be affected

See orig­i­nal here:
Site main­te­nance on Sat­ur­day, Feb­ru­ary 20

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Update on the webinar schedule

We expe­ri­enced some sound issues when we launched our AdSense Opti­miza­tion Basics webi­nar on Feb­ru­ary 10th. 

View orig­i­nal here:
Update on the webi­nar schedule

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Update on the webinar schedule

We expe­ri­enced some sound issues when we launched our AdSense Opti­miza­tion Basics webi­nar on Feb­ru­ary 10th. We’d like to apol­o­gize to those of you that attended for the incon­ve­nience caused, and let you know that we’ve resched­uled the event to the same time tomor­row. You can con­tinue to post your ques­tions here and we’ll answer as many as pos­si­ble dur­ing the live event

See orig­i­nal here:
Update on the webi­nar schedule

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Comparing SEO Business Models

One of the great things about SEO is that it allows you to see many lenses on busi­ness that you can’t nor­mally see with most other pro­fes­sions (out­side of per­haps some­thing in high finance or man­age­ment con­sult­ing any­how). One day you are build­ing a boot­strapped busi­ness from scratch won­der­ing when it will make its first Dol­lar, and the next day your on the phone with McK­in­sey con­sul­tants or an exec­u­tive from a for­tune 500 com­pany talk­ing strategy

See the orig­i­nal post here:
Com­par­ing SEO Busi­ness Models

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Grading Google’s Marketing Practices Based On Google’s Standards?

The fol­low­ing is a guest post by Slaven Radic. The Google Buzz team has had quite a week. 

See more here:
Grad­ing Google’s Mar­ket­ing Prac­tices Based On Google’s Standards?

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Holiday wishes from the AdSense team

We’d like to wish you a Happy Valentine’s Day from all of us on the AdSense team. And if you’re fol­low­ing the lunar cal­en­dar, we’d also like to wish you a Happy Chi­nese New Year! Gong Xi Fa Cai! Posted by Dia Muthana — Inside AdSense team 

Read more here:
Hol­i­day wishes from the AdSense team

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Thanks for your feedback on the AdSense Product Ideas page

Back in Decem­ber, we invited you to sub­mit and vote on prod­uct ideas for AdSense. Thanks for par­tic­i­pat­ing and voic­ing your opin­ions! We received over 600 ideas, and now, we’d like to fol­low up on what we’re doing with them. 

See more here:
Thanks for your feed­back on the AdSense Prod­uct Ideas page

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Better contextual matching

As an AdSense part­ner, you know that Google is con­tin­u­ally mak­ing improve­ments to the way we match ads to your con­tent so that users see even more rel­e­vant ads, which should help you make more money over time. A “refer­ral URL” is one of many sig­nals we use to deliver con­tex­tu­ally rel­e­vant ads on your website. 

View orig­i­nal here: 
Bet­ter con­tex­tual matching

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Donate your AdSense earnings to help Haiti

As you may have already seen , Google has made var­i­ous efforts to con­tribute to the earth­quake relief response in Haiti. We’ve heard repeat­edly from AdSense pub­lish­ers on forums about want­ing to help, and today, we’re pleased to let you know how you can do so with your AdSense earn­ings. We’re cur­rently accept­ing dona­tions from AdSense pub­lish­ers with an unpaid account bal­ance through Jan­u­ary 31, 2010

See the orig­i­nal post:
Donate your AdSense earn­ings to help Haiti

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An update from AdSense about the response to Haiti Earthquake

We’ve heard from many of our AdSense pub­lish­ers about your con­cern for the vic­tims of the recent earth­quake in Haiti. We wanted to take this oppor­tu­nity to let you know about some of the efforts Google is mak­ing to help the peo­ple of Haiti respond to this cat­a­stro­phe. Google is donat­ing $1 mil­lion to orga­ni­za­tions on the ground that are res­cu­ing those still trapped and pro­vid­ing clean water, food, med­ical care, shel­ter and sup­port to those affected. 

Here is the orig­i­nal post: 
An update from AdSense about the response to Haiti Earthquake

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