Posts Tagged adsense features

Google-certified ad networks now available to all publishers

Back in August , we announced plans to give pub­lish­ers the abil­ity to allow mul­ti­ple Google-certified ad net­works to com­pete for dis­play ad space on your site. While this fea­ture was ini­tially avail­able only to pub­lish­ers located in North Amer­ica and Europe, we’re happy to announce that all pub­lish­ers will now have access to these par­tic­i­pat­ing ad networks. 

Read the orig­i­nal:
Google-certified ad net­works now avail­able to all publishers

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Better site traffic data and new name for Google Ad Planner

Already, tens of thou­sands of AdSense pub­lish­ers have used Google Ad Plan­ner to share infor­ma­tion about their web­site with adver­tis­ers. We are con­tin­u­ing to invest in the prod­uct in order to pro­vide the deep­est, most accu­rate data pos­si­ble. To that end, we have improved how we cal­cu­late site traf­fic by over 10%, upgraded the way we pub­lish opt-in Google Ana­lyt­ics data from pub­lish­ers, and renamed the prod­uct to Dou­bleClick Ad Planner. 

Orig­i­nal post: 
Bet­ter site traf­fic data and new name for Google Ad Planner

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Troubleshooting tips part IIb: Ad relevance and targeting continued

To fol­low up on our pre­vi­ous post about ad rel­e­vance and tar­get­ing, let’s look at some other rea­sons why you may expe­ri­ence ad tar­get­ing issues on your site. Have you blocked the AdSense crawler’s access to your pages? The AdSense crawler is an auto­mated pro­gram that scans your web pages and tracks con­tent for indexing. 

The rest is here: 
Trou­bleshoot­ing tips part IIb: Ad rel­e­vance and tar­get­ing continued

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AdSense for Domains Expands Use of Keyword Hints

You asked for it, you got it! AdSense for Domains, which launched a year ago to help pub­lish­ers earn rev­enue through ads placed on unde­vel­oped domains, now uses optional key­word hints more often. These key­words are sug­ges­tions sup­plied to Google by domain own­ers about the types of con­tent users are look­ing for when they arrive on an unde­vel­oped domain. 

Excerpt from: 
AdSense for Domains Expands Use of Key­word Hints

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AdSense for Domains Expands Use of Keyword Hints

You asked for it, you got it! AdSense for Domains, which launched a year ago to help pub­lish­ers earn rev­enue through ads placed on unde­vel­oped domains, now uses optional key­word hints more often. These key­words are sug­ges­tions sup­plied to Google by domain own­ers about the types of con­tent users are look­ing for when they arrive on an unde­vel­oped domain

View orig­i­nal post here: 
AdSense for Domains Expands Use of Key­word Hints

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A deeper look at channels: Targetable channels (Part III of III)

Dur­ing the past 2 weeks, we walked you through the basics of URL and cus­tom channels. 

Orig­i­nally posted here: 
A deeper look at chan­nels: Tar­getable chan­nels (Part III of III)

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AdSense for mobile goes high-end

With the growth in pop­u­lar­ity of high-end mobile phones with full (HTML) Inter­net browsers , like the iPhone and phones run­ning Android, adver­tis­ers are increas­ingly extend­ing their cam­paigns to mobile devices. 

See the orig­i­nal post here:
AdSense for mobile goes high-end

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YouTube Promoted Videos to appear on AdSense sites

As the num­ber of YouTube con­tent pro­duc­ers con­tin­ues to grow, many are look­ing for new ways to reach new audi­ences. That’s why we’re happy to announce the launch of YouTube Pro­moted Videos in AdSense ad units. 

Read the orig­i­nal post: 
YouTube Pro­moted Videos to appear on AdSense sites

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Touch-ups for your ad units

You may remem­ber that last year, we added arrows to the bot­tom of cost-per-click (CPC) ad units. These arrows allow users to browse through addi­tional rel­e­vant ads, help­ing them find exactly they’re look­ing for. We’ve been test­ing slight updates to the look of these arrows, and our exper­i­ments have shown improve­ments in the user experience. 

Read more here: 
Touch-ups for your ad units

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More filtering improvements

As part of our con­tin­ued efforts to give you more con­trol over the ads that appear on your sites, we’d like to share two addi­tional improve­ments to the Com­pet­i­tive Ad Fil­ter : Faster fil­ter­ing In the past, the Com­pet­i­tive Ad Fil­ter some­times took up to sev­eral hours to block URLs you’d entered. 

Read more here:
More fil­ter­ing improvements

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Default font faces to be updated

In the same way that you reg­u­larly try out changes to your AdSense ads to increase your earn­ings, we’re also con­stantly look­ing for new ways to help you earn more. We’ve been ana­lyz­ing the per­for­mance of the three avail­able font faces (Arial, Ver­dana, and Times New Roman), and have found that each font per­forms best in dif­fer­ent ad for­mats due to fac­tors like char­ac­ter width. Based on these find­ings, we’d like to let you know that we’ll be updat­ing some of the default font faces asso­ci­ated with spe­cific ad for­mats within the next few days. 

See orig­i­nal here: 
Default font faces to be updated

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